Helping leaders navigate deep transitions — personally and professionally — with courage, compassion, and clarity.

Author of The Pink Balloon and contributing author to Voices of the 21st Century: Unstoppable Women Standing Strong.

Leadership coach. Advocate for inclusive change.

I work with individuals, parents, caregivers, and leaders who are standing at a crossroads — navigating change, uncertainty, or a deep personal or professional transition.

Through coaching, strategic consultation, and grounded leadership insight, I help people move forward with clarity, courage, and compassion — even when fear is still in the room.

Reconnect with your purpose and align meaningfully with your values
Build resilience in the moments that matter most
Inspire others by creating brave spaces that fosters courage and authenticity
Lead with clarity and authenticity at home, at work, and in community

Begin your next chapterBook A Free Discovery Call

Learn More About My BookVoices of the 21st Century Unstoppable Women Standing Strong

“Transition is not the same thing as change. Transition is the messy in-between — the learning, the grief, the growth work. It's also the most rewarding part of your journey.”

Coaching for life and leadership transitions

Coaching designed for people who are navigating real-life complexity and want support that honours both their responsibilities and their humanity. I work with individuals navigating major personal and professional transitions who want clarity without pressure, direction without force, and support without judgment.

Professionals and Leaders

Cynthia is a professional leadership coach, consultant and facilitator who's worked with organizations of all sizes and sectors nationally since 2019.
This coaching is right for you if:
- You’re leading teams, projects, or community work—and you want to show up with integrity, clarity, and courage, especially when things feel high-stakes or emotionally charged.
- You're stepping into new leadership or craving balance without overwhelm.

Parent coaching for transgender and gender diverse children, youth, teens and young adults in Canada

Cynthia Sweeney is a parent coach for trans youth, supporting parents and caregivers of transgender and gender‑creative children, youth, and teens for more than 9 years through 1:1 coaching, groups, and workshops.
Explore this coaching if:
- You’re supporting a child or teen through questions of gender and identity.
- You want to get it right, stay connected, and be the kind of steady, affirming presence they can trust.

Check Out My Free Guide For Parents

People Standing at the Edge of Change — You’re at a crossroads—personally or professionally—and you know something needs to shift. You’re ready to quiet the noise, hear your own voice again, and take the next right step.

Book A Free Discovery Session

About Cynthia

Experienced Leadership Coach & Author

Cynthia Sweeney (she/her) is a leadership, business, and gender-affirming coach, DEI strategist, author, and the founder of Simply Good Form Inc.—a nationally recognized consultancy dedicated to inclusive leadership and human-centred environments.

In 2018, Cynthia made the bold choice to step forward and build community at a time when support for transgender and gender-diverse youth was scarce. She founded the Halifax chapter of Pflag Canada and, in doing so, created a lifeline for families navigating uncertainty, identity, and change. This work became the foundation for her broader leadership in inclusive education, coaching, and systems change.

Her story speaks to anyone who has seen someone they love be diminished and chose courage over silence—leading with compassion, clarity, and conviction even when others insisted her voice held no power.

Drawing on more than two decades of experience in business, journalism, advocacy, and executive coaching, Cynthia helps leaders, parents, and changemakers navigate moments of transition with clarity and purpose.

Cynthia Sweeney, a professional woman in her 40s with warm features, sits at a simple desk with a notepad, smiling gently. The background is a softly lit, uncluttered home office with plants and books, evoking trust and approachability.

She is known for her grounded, compassionate approach that brings together lived experience, evidence-informed practices, and a deep commitment to helping people lead with authenticity. Whether supporting executives, guiding teams through culture change, or helping caregivers show up with confidence for the young people in their lives, Cynthia’s work is rooted in the belief that leadership is not a title—it’s a practice. One built on courage, curiosity, and alignment.

Through her coaching, Cynthia helps clients quiet the noise, reconnect with their inner purpose, and step forward with renewed confidence into the moments that matter most.

TESTIMONIALS

Client

Jenn

Business Owner, Feb. 2026

I’ve always loved Maya Angelou’s words: “As soon as healing takes place, go out and heal somebody else.” Those words immediately came to mind when I began working with Cynthia Sweeney, my incredible coach through Simply Good Form.

When I connected with Cynthia, I was looking for support, clarity, and a bit of grounding. What I didn’t expect was the kind of coaching that feels like both a soft place to land and a gentle push forward at the same time. Cynthia has this amazing gift: she helps you heal the parts of yourself that need attention, while also showing you how those same parts can give strength, insight, and compassion to others.

Isaac Cook (he/they)

National Operations Lead, Lab2Market

"I have had the great pleasure of knowing Cynthia both personally and professionally since 2019, her commitment and care to thoughtful leadership is unmatched. Through our time working together at Simply Good Form, I witnessed the impacts of Cynthia's work and how her natural coaching ability positively influences both individuals and organizations."

Anne P

Parent/Caregiver

"Cynthia Sweeney has a direct and calming nature which will be helpful to anyone searching for a path. Her knowledge and ability to communicate clearly and with compassion has been an invaluable asset for my family."

Follow Your Gleam

We all have an inner gleam — a quiet pulse of purpose that tells us who we are and how we’re meant to lead. But the noise of life, expectations, and pressure can dim that light until it feels out of reach.

Cynthia’s coaching helps you tune back into that deeper part of yourself and ignite your light. Whether you’re navigating leadership, parenting, identity, or major life transitions, this work brings you back to clarity, courage, and alignment — so your inner purpose isn’t something you chase, but something you live.

Your gleam is your compass.
Your values are your anchor.
Coaching helps you lead from both.

When you follow your gleam, you lead with authenticity — in the moments that matter most. Lead your next chapter.

What We Can Work On Together

Coaching with Cynthia is tailored to you.

Leadership Clarity & Purpose

Define what leadership means to you and align your decisions with your values.

Confidence & Boundary Setting

Build the skills to say yes (or no) from a grounded place rather than pressure or fear.

Navigating Change & Transition

Whether personal or professional, move through uncertainty with steadiness and self-trust.

Parent coaching for transgender youth

Gain confidence, language, and perspective to show up with clarity and care for the gender expansive people in your life.

Online and in-person parent coaching for 2SLGBTQIA+ youth.

Resilience & Nervous System Regulation

Learn tools to regulate stress, anchor yourself, and avoid overwhelm.

Quieting Self-Doubt & Imposter Thoughts

Reframe unhelpful narratives so they no longer run the show.

Life & Leadership Integration

Build a sustainable rhythm that supports your goals without sacrificing your well-being.

How Coaching Works

Coaching is a confidential, supportive space where you don’t have to have everything figured out — just a willingness to explore where you are and where you want to go.

The Coaching Process

Step 1 — Free Discovery Session (20–45 minutes)

A no-pressure conversation to explore your goals, your challenges, and what support could look like. This is also where we determine if we’re a good fit to work together.

Step 2 — Personalized Coaching Plan
If we move forward, we’ll co-create a plan based on your needs — whether you’re seeking a focused short-term reset or a deeper, multi-month container.

Step 3 — Regular Coaching Sessions
Sessions take place online for convenience and comfort. Each one helps you unpack what’s present, gain perspective, and practice new strategies that create meaningful change.

Step 4 — Between-Session Support
Depending on your chosen package, you may receive reflection prompts, check-ins, or short touch-points to help maintain momentum.